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Wednesday, November 16, 2011

Reflection

Looking back at all the effort I placed in making this blog, it is no doubt that it has been a great journey of exploring, learning and trying out new things. Through this amazing process, I now have a new-found respect towards other authors, publishers, and bloggers out there.

Firstly, I have learned that in every book, website, or material lies the hardwork of the author. Hence, it is important to respect their work and not take their work without permission. I never took plagiarizing seriously until I had to make this blog. It is certain I would not want another individual to copy my work and claim credit for it. That is why copy right infringement has to be taken seriously.

Besides that, I have learned that it is vital to respect other as how I would like to be respected especially in a multiracial country like Malaysia. Not only that, I have to remember that my work is accessible by people all over the world so taking into consideration their cultures and religion is just as important. In addition, my blog has to fulfill the criteria's of a good blog by providing relevant and current information to my readers with easy accessibility. It is necessary to not be ignorant to the feelings of my readers especially when they are the very people that support my work.

Lastly, I would like to offer my greatest gratitude and appreciate to my lecturer, Ms.Jenny that has patiently guided me throughout this process and made my journey an incredible one of learning and maturing. This one's for you!


red  thank you clip art



The Futuristic Newspaper - iPad


Murdoch's new invention, the iPad-only newspaper has gained so much attention from the media and public all over the world. The Daily, that is working hand in hand with the iPad is as comprehensive as a magazine and is updated daily in real-time like a newspaper. When a user selects a story, he is greeted with social media updates regarding the story through Twitter and Facebook allowing them to be in touch with the most current developments. Not only that, subscribers can communicate with the publication and personalize their pages following their desires.


This had lead the the decrease of readership in print media as the younger generations are switching to consuming news online and sharing stories on Facebook. A survey was done between April 2009 and 2010 showed that the demand for newspapers fell by shocking amount of 9% and it's predicted to continue falling. Although the iPad is expected to replace the newspaper in the future, it will consume a considerable amount of time before this change can happen. This is because many still prefer the traditional way of reading the news (Trotter, 2011).

In my opinion, iPad newspapers will not completely cause traditional newspapers to be obsolete. According to thedailyquail.org (2011), traditional newspapers will still remain as the more reliable and credible source of news. The iPad newspapers are more opened to manipulation and modification by its publishers to attract more readers. Hence, certain information might be inaccurate and exaggerated. Johne (n.d) also agrees as he states that traditional newspapers can reach individuals that do not have the convenience of medias like the internet, television and more.




According to Walsh (2006), technological differences are able to assist and guide a reader's learning experience while maintaining their interest at the same time. With hyperlinks and videos, a reader is free to decide what they want to read or watch. The invention of iPad clearly shows that technology is making its mark in the lives of people now and we have to progress with with technology for a better living                                                                                                                              



                                                                                                                               (341 words)



References

1. Trotter, C, 2011, 'iPad-only newspaper furthers media trend',  the Cento, last viewed 13th November 2011, <http://www.thecento.com/news/2011/feb/17/ipad-only-newspaper-furthers-media-trend/>

2. Dailyquail.com, 2011, Can Traditional Newspapers Survive In The Internet Age?, viewed 9 November 2011, <http://dailyquail.org/2011/08/03/can-traditional-newspapers-survive-in-the-internet-age/>
Johne, R, n.d, Traditional Newspaper: Still The Best Medium of Fulfilling Your Area Specific News Requirements, viewed 9 November 2011, <http://www.selfgrowth.com/articles/traditional-newspaper-still-the-best-medium-of-fulfilling-your-area-specific-news-requireme>
Walsh, M 2006, ‘Textual Shift’: Examining The Reading Process With Print, Visual and Multimodal Texts', Australian Journal of Language and Literacy, vol.29, no.1, pp.24-37




Tuesday, November 15, 2011

Online Videos, Here to Stay

One billion videos are uploaded on YouTube per day while an average person watches 182 online videos per month. This shocking information was reported by digitalbuzzblog.com in a survey done in 2010. A more recent survey however shows that 85% of online media websites are now also using online videos to report news (Simon, 2011). From the statistics shown, it is no doubt online videos are gaining extreme popularity in the current world especially among youth and young adults which are technologically savvy.


RIP Google Video Thumbnail
Videos found on the web
(Source: http://blog.pixellogo.com/industry-news/rip-google-video/)


Consumers these days prefer watching short news video instead of reading long news articles because of their short attention span.  Online videos are also revenue for media websites as advertisements generate income for them. Not only that, 84% of the same survey respondents state that they use third-party videos on top of their own original videos to boost viewers and advertisers (Neill, 2011). According to Walsh (2006), websites provide multimodal modes such as images, visuals, text and hyperlinks. Online videos however use audio and visuals in portraying a message.


(Source: http://www.zimbio.com/Bow+Wow/articles/)



Due to the short attention span of the audiences, the audio and visuals in online videos are able to capture the attention of the audiences. According to Bowles (2011), online videos are a one stop centre of information with familiar user interface making it very user-friendly.  Bowles (2011) also states that pictures and videos are clicked and shared much more compared to those of text. 


(Source:http://www.net-security.org/malware_news.php?id=1021


Limitations restrict news articles in informing and describing to its readers about the happenings around the world. Online videos with multimodes however are able to show the audience the exact situation and problems anywhere in the world. Rodwell (2007) also suggests that an individual memorize better when the information they have to remember are associated to visuals. Hence, an individual will remember a story better by watching a video instead of reading the same story from a screen.


News articles often fail in meeting the expectations of its readers as they are often blend and bores the readers. Because they only provide text and pictures, readers have to imagine situations described by the article. News are much more accurate and credible when presented in video formats as it is contains audio and visuals. It is no suprise why online news videos are gaining so much popularity amongst youths, young adults and media websites.




                                                                                                                                   (380 words)




References


1.Bowles, A 2011, Maximizing The Benefits Of Online Video Through SEO, viewed 9 November 2011, <http://www.webpronews.com/online-video-seo-2011-08>

2. Walsh, M 2006, ‘Textual Shift’: Examining The Reading Process With Print, Visual and Multimodal Texts, Australian Journal of Language and Literacy, vol.29, no.1, pp.24-37

e-Textbooks vs. Print Textbooks in Journalism

(Source: http://gadgetmania.com)

It is easily readable, conveniently portable, relatively cheaper, environmentally friendly and contains current and updated information. Such are the characteristics of an e-textbook when compared to a traditional paper book. Although proved to be much more practical, traditional paper books are still more popular amongst students. Why do students still prefer printed books compared to e-books? Will e-books slowly gain popularity in the near future? These are the questions that will be answered in this post.

In a recent article by Alexa Capeloto (2011), journalism textbooks are no longer relevant in the media world where information and technology face rapid changes. The waiting period between writing and publication requires such a long time that some parts of the books becomes outdated and inapplicable when it reaches the hands of college and university students. Digital books however does not offer a comfortable reading experience. Although students pay less for e-textbooks, they only receive PDF files and replicas of print pages. This does not allow highlighting, jotting down of notes and folding of the end of the page for markings. CourseSmart provides 90% of quality e-textbooks for students. A tablet like the iPad provides immediate information access, has the portability of a book and is affordable. Inkling, an e-textbook provider like ScrollMotion and MindTap can update information whenever the publisher finds necessary.
Creativity fuels our technology
E-books in iPads
(Source: http://www.scrollmotion.com/)

In my opinion, e-textbooks are becoming better and more convenient to its users and will definitely replace print textbooks in the future. As it is becoming more user-friendly with providers like Inkling, an e-texbook will be able to do much more for its users. A genre is a grouping of texts which are similar in structure or subject matter (Thwaites, 1994). However, a genre can change according to its purpose and audience (Bernhardt, 1986).  In this case, when information is transferred from a print book to an e-book, certain factors like its purpose and audience has to be taken into consideration. The problem that might be faced is the audience. As   many people from the older generation are not familiar with technology, it might be difficult for them to access information from a computer or a tablet. 

As technology and media evolve, it is important that we too adapt progressively in accordance with it. Whether in print book or e-book, information will remain as an important need in life.

                                                                                                                                 (389 words)




Referencese-Books Now Sells More than Print Editions on Amazon

1. Capeloto, A, 2011, 'How e-Textbooks, Online Modules, Could Keep Journalism Education Current', Media Shift, last viewed 12th November 2011, <http://www.pbs.org/mediashift/2011/08/how-e-textbooks-online-modules-could-keep-journalism-education-current237.html>


2. Thwaites, T, Lloyd, D,  Mules, W, 1994, 'Tools for Cultural Studies: An Introduction.', chap. 5, South Melbourne: Macmillan



3. Bernhardt, S, A, 1986, 'Seeing the Text', College Composition and Communication, chap. 37, pp. 66-78.

Of Cultural Values and Beliefs in Malaysian Advertising


A recent survey done in Malaysia shows that 45% of the Malaysian population agrees that advertisements in Malaysia should not involve racial issues (Waller, 2011). On the 2nd of August 2011, The Malaysian Insider reported that Media Prima, was forced to retract it's Ramadan commercial released on one of its channel, 8tv. The controversial advertisement received critical reviews and criticisms from the public and was deemed racist. The advertisement, which urges appropriate behaviour by non-Muslims during Ramadan were demonstrated in three main commercials. The first showed a rude "Chinese" girl eating in public, the second showed the same girl dressing sexily and exposingly while the third showed the same Chinese girl behaving obnoxious and boisterous in the midst of the Muslim fasting month (Yow, 2011). The advertisement ended encouraging non-Muslims to refrain from such behaviour during Ramadan. Below is footage of the controversial advertisment banned on 8tv:



The advertisement was directed to non-Muslim ethnic minorities. On a more sensitive note, it focused on the stereotyping of the Chinese behaviour. It implied that the Chinese did not know how to behave during Ramadan while other races respected each other's religion. It is no doubt that this advertisement offended the Chinese and other non-Muslim ethic groups consequently stirring racial tension. According to Schriver (1997),  how an individual interact and interpret words and visuals depends heavily on his individual values and beliefs. In respect to this issue, the Muslims and non-Muslims would interpret the advertisement differently. The Muslims believe that it is the responsibility of non-Muslims to behave appropriately. Hence, they agree that the advertisement is justifiable and right. The non-Muslims however believe that they need not be told how to behave and respect another religion. They were also unhappy that they were stereotyped negatively on national television causing unease on both sides of the ethic groups.



The Advertising Code of Malaysia (1990) promotes cultural sensitivity in advertisements. It prohibits advertisements that "involve statements and suggestions that may offend racial, religious, political or sentimental susceptibilities of any section of the community". This means that a broadcast that aims a specific racial group and  might cause racial tensions is strictly restricted. Ever since the 1969 racial riot happened, it is vital  to maintain racial harmony especially in a multiracial country like Malaysia for peace and unity.

                                                                                                       
                                                                                                                                (382 words)



References

1. Yow, H, C, 2011, 'Media Prima pulls out racist Ramadan ads', The Malaysian Insider, last viewed 10th November 2011, <http://www.themalaysianinsider.com/print/malaysia/media-prima-pulls-out-racist-ramadan-ads/>

2. Waller, David, S, 1999, 'Attitudes Towards Offensive Advertising: An Australian Study', Journal of Consumer Marketing, vol., 16, no. 3, pp.288-294.

3. Schriver, K, A, 1997, Chapter ^: Dynamics In Document Design, pp.361-441.

4. Advertising Code for Television and Radio, 1990, Kuala Lumpur, Ministry of Information.

Friday, August 26, 2011

Document Design: Screen vs. Print

Although screen documents and print documents share the same purpose of displaying information and graphic to it's readers, both are very different and face their own set of challenges and design parameters.The differences can be defined through,


Dimensionality
Print design is 2-dimensional with much attention focused on it's page composition, the layout. Web design however is both 1-dimensional and N-dimensional (Nielsen, 1999). This is further strengthened by Bear (2011) when she mentioned that page layouts in print designs are static as readers view the graphics and text columns on the page at the same size and place. In contrast, screen designs are more dynamic and fluid as readers can control how they view the pages.


Navigation
According to Nielsen (1999), the web is all about moving around. Hypertext navigation is the essence of the Web in the N-dimensional aspect of the web design. Bear (2011) explains that the only navigation in print is page turning. Navigation in a Web is different compared to the linear navigation of the pages of a book like a newspaper or a magazine.


Response Time, Resolution, and Canvas Size
Nielsen (1999), believes that print is much faster in speed, type, image quality and size of space than the Web. But this phenomena is bound to change as bandwidth now is so fast that downloading a web page is as fast as turning a page in a book. Not only that, screen resolution has become sharper while screens as as big as a newspaper or even bigger has emerged.




References
1. Bear, J, H, 2011, Print Design vs. Web Design, viewed 24th August 2011, <http://desktoppub.about.com/od/transitionprintweb/tp/Print_Design_vs_Web_Design.htm>


2. Hume, A, 2005, The Anatomy of Web Fonts Article, viewed 24th August 2011, <http://www.sitepoint.com/anatomy-web-fonts/>


3. Neilsen, J, 1999, Differences between Print Design and Web Design, viewed 24th August 2011, <http://www.useit.com/alertbox/990124.html>






New Forms of Media Publishing

The famous 9th of July rally happened recently demanded fair elections in Malaysia, 'Bersih 2.0' if not for new media publishing how could news like that travel at a speed where information can be obtained in less than 3 seconds? Not to mention information that is accurate and credible. It is through these new medias called Facebook, Twitter, Youtube, and online news.



Although some traditional news outlets feel threatened, others are adapting to this new change and practicing open publishing properties to their very own online versions. Mainstream media outlets like The Guardian have introduced blogs as part of their cites while BBC's website is posting reader's photos, sites solicit and reader-contributed contents. Journalists are now blogging live from court like in Baghdad allowing frequent updates near real time. (Washington Educational Department, 2011)






Even so, the new media and journalism has impacted the media in many ways good and bad in media theories, concepts, rules and regulations..These include the democratization of media because of low barriers to enter, demands of media's hegemony, a redefinition of credibility, the breakthrough of experts and watchdogs and the demands of readers in the journalistic action. New media has allowed the sharing of information in a community. Despite that, people have taken advantage of it and used it for their own purposes. Many false news were circulated around the new media like Twitter and Facebook about the happenings of the 'Bersih 2.0' Rally (Willis and Bowman, 2003).


The new media ecosystem is an enormous focus group which acts as a tool to communicate with the public (Hobson, 2005). It is a dynamic communication channel that create connections, cultivates influence while empowering employees and the public. Hence, building a genuine community.




References


1. Hobson, N, 2005, The new Media Ecosystem: Conversations, Influence and You, viewed 23rd August 2011, <http://www.nevillehobson.com/pubfiles/downloads/051020_NewMedia_FEIEA.pdf>


2. Washington Educational Department, 2011, The Internet's Impact on News Media, viewed 23rd August 2011, <http://depts.washington.edu/ccce/digitalMedia/newsimpact.html>


 3. Willis, C, and Bowman, S, 2011, About "We Media", viewed 23rd August 2011, <http://www.hypergene.net/wemedia/weblog.php>

Types of Blogging Communities & Methods to Build Them

Based on Owyang (2007), a blogging community is created when a group of people sharing the same interest gather together and communicate with each other sharing information using web tools. Holman (2011) proposed a few ways on how bloggers build a blogging community. It is through responding to commentators, writing posts in reaction to other bloggers and creating opportunities for local bloggers to meet.


Based on Nancy White (2006), there are three types of blogging communities. it is the Blogger Centric Community, the Central Connecting Topic Community and the Boundaried Communities. 


Blogger Centric Community.


Figure a: Blogger Centric Community
(Cited from White's blog, 2006)
The one blog is owned by one owner or organisation where power in this community is firmly in the central blogger’s control.From a subject matter perspective, single blog centric communities are almost broadcast-like, with the central blogger setting the conversational topic. 


The Central Connecting Topic Community.


Figure b: Central Connecting Topic Community
(Cited from White's blog, 2006)
In topic centric communities both power and identity is distributed across the community. Topic centric communities have no single technological platform, with each blogger selecting their own tool. What links them is hyperlinks, in the form of blogrolls, links to other blogs within blog posts, tagging, aggregated feeds (using RSS), trackbacks and comments.

                                                                                                                                        
The Boundaried Community.


Figure c: Boundaried Community
(Cited from White's blog, 2006)
Typically members register and ‘join’ the community and are offered the chance to create a blog. Examples include the huge teen oriented site, MySpace.com and Farmer’s (2006) Australian free educational blogging sites EdublogsESLblogsUniblogs and Learnerblogs.


(Cited from Google.com, 2011)
Kennysia.com is a very famous Malaysian blogger which started out from a personal blog and in later years became a great advertising revenue. His blog is an example of the Blogger Centric Community.




References 


1. Anthony, 2009, What is a Blogging Community?, viewed 22nd August 2011, <,http://www.thetraveltart.com/what-is-a-blogging-community/>


2. Owyang , J, 2007, Defining the Term: Online Community, viewed  22nd August 2011, <http://www.web-strategist.com/blog/2007/12/28/defining-the-term-community/>


3. Crowe, P, Holman, K, 2011, How to Create a Blogging Community, viewed 22nd August 2011, <http://www.spiceupyourblog.com/2011/03/how-to-create-blogging-community.html>


4. White, N, 2006, Blogs and Community - Launching a New Paradigm  for Online Community?, viewed 22nd August 2011, <http://kt.flexiblelearning.net.au/tkt2006/edition-11-editorial/blogs-and-community-%E2%80%93-launching-a-new-paradigm-for-online-community>

Classification of Blogs & Opinion on the Best Classification Approach

About 30,000 - 40,000 new weblogs consisting of different combinations of styles are being created everyday making identifying them strenuous. With all the blogs on the internet, it is only prudent that blogs should be classified for a better and convenient searching experience (Sifry, 2005).


One can classify a blog by its form of authorship. (Werbach, 2001). Bloggers that act alone or individually makes up the majority of blogs. However, some blogs are collaborative in nature. This means that some blogs have multiple writers and can be an open-source blog. Examples would be www.indymedia.org and www.slashdot.com.


Another way to categorize blogs is through subject matter. This includes:


1. Media digests - comes with commentaries (Roberts-Witt, 2001)


2. Academic/ professional interest (Block, 2001)


3. Traditional link-filters. (Blood, 2000, Fleishman, 2001, Higgins, 2000 and Werbach, 2001)


4. Me-Zines - Alex Kuczynski defines it as an 'electronic magazine featuring opinions from one'. Me-zines can also be controversial  like Drudge Report (www.drudgereport.com) and political (Kuczynski, 2001).


5. Personal journals -vary in design and content. (Rainer, 2001 and Roberts-Witt 2001)


In comparison to both ways of classification, Werbach (2001) uses authorship to categorize blogs. It is a more general way as the number or authors and not the contents of the blog is used to differentiate a blog from another while most writers classify a blog through subject matter which is more specific and detailed as supported by Chettri (2011) and Carter (2011).




References


1. Sifry, D, 2005, State of the Blogosphere March 2005, Part 1: Growth of Blogs, viewed 20th August 2011, <http://www.sifry.com/alerts/archives/000298.html>


2. Chettri, S, 2011, What is Blogging? What are the Different Types of Blogs?, viewed 20th August 2011, <http://www.netchunks.com/different-types-of-blogs/>


3. Carter, D, 2011, Blogging What You Don't Know, viewed 20th August 2011, <http://www.articlebiz.com/article/193242-1-blogging-what-you-dont-know/ >


4. Funnel, A, Davies, A, 2008, A Taxonomy of Blogs, viewed 20th August 2011, <http://www.abc.net.au/rn/mediareport/stories/2008/2372882.htm#transcript>

Blogs as Current Phenomenon & Benefits of Blogging to the Community

Blogs, are an emerging technology gaining popularity in our community as it provides a space for one to freely write about their thoughts in a form of a Weblog or an online journal and comment on another blog. According to a survey done by Technorati in 2009, as many as 133 million blogs were tracked since the year 2002.

technorati-state-of-blogosphere-size-2008.jpg
(Cited from Technorati, 2011)

Most blogs whether in Europe, Western countries and Asia are either  individualistic or corporational. (Duermyer, 2011) They are used as a personal space to document experience, express creativity and interest, share practical knowledge or to represent a business or organisation with a purpose to keep in touch with family and acquaintances. However, there are certain trends of blogs which are more apparent in different countries. For instance, America where many blogs are to keep up with trends like fashion and even Hollywood celebrity gossips. One cannot miss the very famous Perez Hilton's blog which gets an astounding 10,200,000 estimated monthly visitors. (eBizMBA Rank, 2011)


In Malaysia, political blogs are fast rising to be hot-spots for quick and accurate information. Although controversial, it is one of the only few places Malaysians can voice out their views towards the political parties as the citizens are suppressed by censorship laws and regulations by the government. It is also used by political leaders for campaigning purposes and to spread influence. Among the famous political blogs are Malaysia Today by Raja Petra Kamarudin and 1Malaysia by Datuk Seri Najib Razak.


Social blogs are important in the sharing of information while political blogs are vital for discussing and debating politics as opinions from the public all over the world can be obtained. Blogs are crucial in the advertising industry as it contributes to advertising companies like Nuffnang and Advertlets in Malaysia.




References


1. ebizMBA, 2011, Top 15 Most Popular Blog, August 2011, viewed 18th August 2011, <http://www.ebizmba.com/articles/blogs>


 2. Technorati, 2011, State of Blogosphere 2011, viewed 18th August 2011, <6256/technorati-state-of-blogosphere-size-2008jpg/>


3. John, N, 2006, Blogging and the Emerging Media Ecosystem, viewed 18th August 2011, <http://reuteursinstitute.politics.ox.ac.uk/about/discussion/blogging.html>


4. Duermyer, R, 2011, Blogging - What is the Meaning of Blogging?, viewed 18th August 2011, <http://homebusiness.about.com/od/homebusinessglossar1/g/blogging.htm>





Thursday, August 25, 2011

Introduction


The purpose of this blog is to discuss and comment on the issues of  publication and design. As a student enrolled in this class from Taylor's University, Malaysia, I hope to be more educated in this subject as I explore the issues of publication and design in a more in-depth manner.

The target audience of my blog are students and viewers taking the same course as myself and professionals in this field as I believe that blogging is a means where many can benefit from because blogging allows interaction amongst individuals disregarding geographical location and language barriers. 

Therefore, ideas and comments are welcomed as these feedback would be resourceful and beneficial to everyone.Sharing of information and opinions regarding my posts in this blog beginning from now and in the future is very much appreciated in my academic research on the issues of publication and design.

Thank you.