Pink Transparent Star

Wednesday, November 16, 2011

Reflection

Looking back at all the effort I placed in making this blog, it is no doubt that it has been a great journey of exploring, learning and trying out new things. Through this amazing process, I now have a new-found respect towards other authors, publishers, and bloggers out there.

Firstly, I have learned that in every book, website, or material lies the hardwork of the author. Hence, it is important to respect their work and not take their work without permission. I never took plagiarizing seriously until I had to make this blog. It is certain I would not want another individual to copy my work and claim credit for it. That is why copy right infringement has to be taken seriously.

Besides that, I have learned that it is vital to respect other as how I would like to be respected especially in a multiracial country like Malaysia. Not only that, I have to remember that my work is accessible by people all over the world so taking into consideration their cultures and religion is just as important. In addition, my blog has to fulfill the criteria's of a good blog by providing relevant and current information to my readers with easy accessibility. It is necessary to not be ignorant to the feelings of my readers especially when they are the very people that support my work.

Lastly, I would like to offer my greatest gratitude and appreciate to my lecturer, Ms.Jenny that has patiently guided me throughout this process and made my journey an incredible one of learning and maturing. This one's for you!


red  thank you clip art



The Futuristic Newspaper - iPad


Murdoch's new invention, the iPad-only newspaper has gained so much attention from the media and public all over the world. The Daily, that is working hand in hand with the iPad is as comprehensive as a magazine and is updated daily in real-time like a newspaper. When a user selects a story, he is greeted with social media updates regarding the story through Twitter and Facebook allowing them to be in touch with the most current developments. Not only that, subscribers can communicate with the publication and personalize their pages following their desires.


This had lead the the decrease of readership in print media as the younger generations are switching to consuming news online and sharing stories on Facebook. A survey was done between April 2009 and 2010 showed that the demand for newspapers fell by shocking amount of 9% and it's predicted to continue falling. Although the iPad is expected to replace the newspaper in the future, it will consume a considerable amount of time before this change can happen. This is because many still prefer the traditional way of reading the news (Trotter, 2011).

In my opinion, iPad newspapers will not completely cause traditional newspapers to be obsolete. According to thedailyquail.org (2011), traditional newspapers will still remain as the more reliable and credible source of news. The iPad newspapers are more opened to manipulation and modification by its publishers to attract more readers. Hence, certain information might be inaccurate and exaggerated. Johne (n.d) also agrees as he states that traditional newspapers can reach individuals that do not have the convenience of medias like the internet, television and more.




According to Walsh (2006), technological differences are able to assist and guide a reader's learning experience while maintaining their interest at the same time. With hyperlinks and videos, a reader is free to decide what they want to read or watch. The invention of iPad clearly shows that technology is making its mark in the lives of people now and we have to progress with with technology for a better living                                                                                                                              



                                                                                                                               (341 words)



References

1. Trotter, C, 2011, 'iPad-only newspaper furthers media trend',  the Cento, last viewed 13th November 2011, <http://www.thecento.com/news/2011/feb/17/ipad-only-newspaper-furthers-media-trend/>

2. Dailyquail.com, 2011, Can Traditional Newspapers Survive In The Internet Age?, viewed 9 November 2011, <http://dailyquail.org/2011/08/03/can-traditional-newspapers-survive-in-the-internet-age/>
Johne, R, n.d, Traditional Newspaper: Still The Best Medium of Fulfilling Your Area Specific News Requirements, viewed 9 November 2011, <http://www.selfgrowth.com/articles/traditional-newspaper-still-the-best-medium-of-fulfilling-your-area-specific-news-requireme>
Walsh, M 2006, ‘Textual Shift’: Examining The Reading Process With Print, Visual and Multimodal Texts', Australian Journal of Language and Literacy, vol.29, no.1, pp.24-37




Tuesday, November 15, 2011

Online Videos, Here to Stay

One billion videos are uploaded on YouTube per day while an average person watches 182 online videos per month. This shocking information was reported by digitalbuzzblog.com in a survey done in 2010. A more recent survey however shows that 85% of online media websites are now also using online videos to report news (Simon, 2011). From the statistics shown, it is no doubt online videos are gaining extreme popularity in the current world especially among youth and young adults which are technologically savvy.


RIP Google Video Thumbnail
Videos found on the web
(Source: http://blog.pixellogo.com/industry-news/rip-google-video/)


Consumers these days prefer watching short news video instead of reading long news articles because of their short attention span.  Online videos are also revenue for media websites as advertisements generate income for them. Not only that, 84% of the same survey respondents state that they use third-party videos on top of their own original videos to boost viewers and advertisers (Neill, 2011). According to Walsh (2006), websites provide multimodal modes such as images, visuals, text and hyperlinks. Online videos however use audio and visuals in portraying a message.


(Source: http://www.zimbio.com/Bow+Wow/articles/)



Due to the short attention span of the audiences, the audio and visuals in online videos are able to capture the attention of the audiences. According to Bowles (2011), online videos are a one stop centre of information with familiar user interface making it very user-friendly.  Bowles (2011) also states that pictures and videos are clicked and shared much more compared to those of text. 


(Source:http://www.net-security.org/malware_news.php?id=1021


Limitations restrict news articles in informing and describing to its readers about the happenings around the world. Online videos with multimodes however are able to show the audience the exact situation and problems anywhere in the world. Rodwell (2007) also suggests that an individual memorize better when the information they have to remember are associated to visuals. Hence, an individual will remember a story better by watching a video instead of reading the same story from a screen.


News articles often fail in meeting the expectations of its readers as they are often blend and bores the readers. Because they only provide text and pictures, readers have to imagine situations described by the article. News are much more accurate and credible when presented in video formats as it is contains audio and visuals. It is no suprise why online news videos are gaining so much popularity amongst youths, young adults and media websites.




                                                                                                                                   (380 words)




References


1.Bowles, A 2011, Maximizing The Benefits Of Online Video Through SEO, viewed 9 November 2011, <http://www.webpronews.com/online-video-seo-2011-08>

2. Walsh, M 2006, ‘Textual Shift’: Examining The Reading Process With Print, Visual and Multimodal Texts, Australian Journal of Language and Literacy, vol.29, no.1, pp.24-37

e-Textbooks vs. Print Textbooks in Journalism

(Source: http://gadgetmania.com)

It is easily readable, conveniently portable, relatively cheaper, environmentally friendly and contains current and updated information. Such are the characteristics of an e-textbook when compared to a traditional paper book. Although proved to be much more practical, traditional paper books are still more popular amongst students. Why do students still prefer printed books compared to e-books? Will e-books slowly gain popularity in the near future? These are the questions that will be answered in this post.

In a recent article by Alexa Capeloto (2011), journalism textbooks are no longer relevant in the media world where information and technology face rapid changes. The waiting period between writing and publication requires such a long time that some parts of the books becomes outdated and inapplicable when it reaches the hands of college and university students. Digital books however does not offer a comfortable reading experience. Although students pay less for e-textbooks, they only receive PDF files and replicas of print pages. This does not allow highlighting, jotting down of notes and folding of the end of the page for markings. CourseSmart provides 90% of quality e-textbooks for students. A tablet like the iPad provides immediate information access, has the portability of a book and is affordable. Inkling, an e-textbook provider like ScrollMotion and MindTap can update information whenever the publisher finds necessary.
Creativity fuels our technology
E-books in iPads
(Source: http://www.scrollmotion.com/)

In my opinion, e-textbooks are becoming better and more convenient to its users and will definitely replace print textbooks in the future. As it is becoming more user-friendly with providers like Inkling, an e-texbook will be able to do much more for its users. A genre is a grouping of texts which are similar in structure or subject matter (Thwaites, 1994). However, a genre can change according to its purpose and audience (Bernhardt, 1986).  In this case, when information is transferred from a print book to an e-book, certain factors like its purpose and audience has to be taken into consideration. The problem that might be faced is the audience. As   many people from the older generation are not familiar with technology, it might be difficult for them to access information from a computer or a tablet. 

As technology and media evolve, it is important that we too adapt progressively in accordance with it. Whether in print book or e-book, information will remain as an important need in life.

                                                                                                                                 (389 words)




Referencese-Books Now Sells More than Print Editions on Amazon

1. Capeloto, A, 2011, 'How e-Textbooks, Online Modules, Could Keep Journalism Education Current', Media Shift, last viewed 12th November 2011, <http://www.pbs.org/mediashift/2011/08/how-e-textbooks-online-modules-could-keep-journalism-education-current237.html>


2. Thwaites, T, Lloyd, D,  Mules, W, 1994, 'Tools for Cultural Studies: An Introduction.', chap. 5, South Melbourne: Macmillan



3. Bernhardt, S, A, 1986, 'Seeing the Text', College Composition and Communication, chap. 37, pp. 66-78.

Of Cultural Values and Beliefs in Malaysian Advertising


A recent survey done in Malaysia shows that 45% of the Malaysian population agrees that advertisements in Malaysia should not involve racial issues (Waller, 2011). On the 2nd of August 2011, The Malaysian Insider reported that Media Prima, was forced to retract it's Ramadan commercial released on one of its channel, 8tv. The controversial advertisement received critical reviews and criticisms from the public and was deemed racist. The advertisement, which urges appropriate behaviour by non-Muslims during Ramadan were demonstrated in three main commercials. The first showed a rude "Chinese" girl eating in public, the second showed the same girl dressing sexily and exposingly while the third showed the same Chinese girl behaving obnoxious and boisterous in the midst of the Muslim fasting month (Yow, 2011). The advertisement ended encouraging non-Muslims to refrain from such behaviour during Ramadan. Below is footage of the controversial advertisment banned on 8tv:



The advertisement was directed to non-Muslim ethnic minorities. On a more sensitive note, it focused on the stereotyping of the Chinese behaviour. It implied that the Chinese did not know how to behave during Ramadan while other races respected each other's religion. It is no doubt that this advertisement offended the Chinese and other non-Muslim ethic groups consequently stirring racial tension. According to Schriver (1997),  how an individual interact and interpret words and visuals depends heavily on his individual values and beliefs. In respect to this issue, the Muslims and non-Muslims would interpret the advertisement differently. The Muslims believe that it is the responsibility of non-Muslims to behave appropriately. Hence, they agree that the advertisement is justifiable and right. The non-Muslims however believe that they need not be told how to behave and respect another religion. They were also unhappy that they were stereotyped negatively on national television causing unease on both sides of the ethic groups.



The Advertising Code of Malaysia (1990) promotes cultural sensitivity in advertisements. It prohibits advertisements that "involve statements and suggestions that may offend racial, religious, political or sentimental susceptibilities of any section of the community". This means that a broadcast that aims a specific racial group and  might cause racial tensions is strictly restricted. Ever since the 1969 racial riot happened, it is vital  to maintain racial harmony especially in a multiracial country like Malaysia for peace and unity.

                                                                                                       
                                                                                                                                (382 words)



References

1. Yow, H, C, 2011, 'Media Prima pulls out racist Ramadan ads', The Malaysian Insider, last viewed 10th November 2011, <http://www.themalaysianinsider.com/print/malaysia/media-prima-pulls-out-racist-ramadan-ads/>

2. Waller, David, S, 1999, 'Attitudes Towards Offensive Advertising: An Australian Study', Journal of Consumer Marketing, vol., 16, no. 3, pp.288-294.

3. Schriver, K, A, 1997, Chapter ^: Dynamics In Document Design, pp.361-441.

4. Advertising Code for Television and Radio, 1990, Kuala Lumpur, Ministry of Information.